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Jake Bugg ‘Seen It All’ by John Hardwick

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Jake Bugg 'Seen It All' by John HardwickJohn Hardwick makes a rare and very welcome return to music videos with this compelling drama for Jake Bugg’s Seen It All, featuring talented British actor Michael Socha as a young man in a whole heap of trouble.

Shot in various locations around Glasgow by legendary DoP Danny Cohen, it’s another slice of contemporary British life for the teenage troubadour, and like Jamie Thraves’ excellent vid for Two Fingers, it’s directed with aplomb by a master of the narrative music vid.

And this is in the vein of some of John’s great Nineties vids for Blur, Travis and the like. Clocking in at only three minutes– in which Jake makes a fleeting appearance as the Socha character’s table tennis opponent – it’s a masterful exercise in concise storytelling – edited by John’s regular collaborator Owen Oppenheimer – which ultimately provides a poignant twist…

And it arrives shortly before the release of John Hardwick’s new movie, the British comedy Svengali, starring Martin Freeman and Vicky McClure (who plays Jake’s mum in the Two Fingers video)…

Jake Bugg
Seen It All (Mercury)
Director: John Hardwick
Prod co: HLA
Producer: Phil Tidy
Production manager: Daniel Carter, Suzanne Reid
Executive Producer: Mike Wells
Casting (Scotland): Claire Catterson
Location manager: Danny Khoudary
1st AD: Ray Kenny
3rd AD: Christian Otty
PA/driver: Ashley McFarlane
DOP: Danny Cohen
Focus puller: Scott Rodgers
Camera assistant: Alasdair Boyce
Video playback: Marc Campbell
Gaffer: Paul McGeachan
Electrician: Paul Bates
Art director: James Lapsey
Art dept asst: Ayden Millar
Costume designer: Denise Coombes
Costume assistant: Kate Dalzell
Editor: Owen Oppenheimer
Post Production: Rushes
Commissioner: Natalie Arnett


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